Music finds its way back to Marawi through Coke Studio

It moves,  it heals,  communicate and does all these incredible things.  And that's the power of music...

       Music will once again be heard in the streets of Marawi City and in the hearts of Maranaos as the government and members of the private sector work hand-in-hand to rebuild the city, its communities, and more important is their homes.

Rock band Franco brings back music to the hearts of the Maranaos during a solidarity caravan of Coca-Cola Philippines at the Saguiaran Gym, one of the largest evacuation centers around Marawi City.
        In support of various efforts, Coca-Cola Philippines, through Coke Studio, spearheaded a hydration drive in evacuation camps, including the Maria Cristina Evacuation Camp, Buruun Gym, Sta. Elena Evacuation Camp and Saguiaran Gym, where almost 5,000 Maranaos are sheltered.
        Each of the family received various Coca-Cola products, including three 6-liter bottles of Wilkins Distilled water, and Coca-Cola shirts, while young local musicians sang OPM hits for the crowd. Customer partner Shakey’s also provided snacks for the evacuees.
The evacuation center in Saguiaran, which has one of the biggest concentrations of Maranaos, hosted a mini-concert featuring a Coke Studio bands The Ransom Collective and Franco. They sang their own song, entertained and distributed hydration kits to the evacuees.

Coca-Cola Philippines Assets, Promotions, and Activations Manager Macy Magpayo joins the evacuees in a photo op during the solidarity caravan in Marawi City.
    “This is our way of showing support and solidarity with the Filipino people – to be able to contribute in the rebuilding process. Music is one of the things that threads through every person, regardless of age, religion, culture, and socio-economic bracket,” said Stephan Czypionka, Marketing Director of Coca-Cola Philippines.
       “We are committed to help the communities that we serve, especially in times like these that we have to come together to rebuild not just the physical structures, but most importantly, the lives of the people.”
Early this year Coca cola studio was launched and through months it successfully changed the OPM landscape with its creative collaborations with various artists. It become a platform for teens and young adults to come together, drawn by their common love for music.
     Impressively the Filipino youth got united to help rebuild Marawi, driven by their passion for music. The successful benefit concert at the Mall of Asia concert grounds, and a recyclables collection drive are just some of the fund-raising initiatives to build schoolhouses through the Little Red Schoolhouse program implemented by the Coca-Cola Foundation Philippines.
The construction of a school building is part of the commitment of Coca-Cola Philippines through the Philippine Disaster Resilience Foundation’s (PDRF) United4Marawi campaign.
         The Company also joined the PDRF in a three-day medical mission for the evacuees in Iligan City. Also there are volunteer health care professionals provided check-ups, surgical procedures, and psychiatric intervention to the evacuees.
Evacuees received hydration packages, which includes Wilkins Distilled, Coca-Cola, and Sparkle. A mini-concert and sing-along was also done at Saguiaran Gym. 
Daily hydration needs also provided by the company for the members of the Armed Forces of the Philippines stationed in Mindanao.
         “We are committed in helping rebuild Marawi and the communities impacted by this conflict. In partnership with relevant government agencies, we in the private sector will be bringing our sustainability initiatives to the area,” said Jonah de Lumen-Pernia, Public Affairs and Communications Director of Coca-Cola Philippines.
    “Our 5by20 entrepreneurship programs will be provided for the spouses of soldiers deployed in Marawi, while water systems will also be installed in the communities.    We’ll also build a Little Red Schoolhouse.”
      Coke Studio staged a benefit concert for the rehabilitation of Marawi last Saturday, December 9th, at the MOA Concert Grounds. And it was a blast,  there are around thousand of people who joined.
Coke Studio artists such as Abra, Gab and John of Urbandub, The Ransom Collective, Gracenote, Moonstar88, Autotelic, Ebe Dancel, Franco, Reese Lansangan, BP Valenzuela, Sandwich, Noel Cabangon, and Curtismith rock the stage, also various school bands participated for the benefit concert. A collection drive of PET bottles was done on site to help raise funds.

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