Rebrands Asia Pacific Operations to Fujifilm from April 2021
Fuji Xerox announces that its Asia Pacific
operations will change to the Fujifilm brand with the changing of Fuji Xerox
Co., Ltd. corporate name to FUJIFILM Business Innovation Corp. on April 2021. This
change is brought forth based on the company’s decision to end the Technology
Agreement with Xerox Corporation on the agreement’s expiration date, March 31,
2021. The Technology Agreement provides for technology/brand licenses and sales
territories applicable to each company.
Fuji
Xerox and Xerox Corporation have a history of benefiting from the shared use of
technologies each company independently developed. Fuji Xerox has thrived in
the speed and level of product development and have been establishing its own
technologies for many years. As such, Fuji Xerox is well positioned to continue
developing and manufacturing its original products using its own, unique
technologies after the expiration of the Technology Agreement with Xerox
Corporation.
Fuji Xerox will also provide services and
maintenances including managed print services to customers in full performance
of current agreements with them, without regard to the expiration of the Technology
Agreement with Xerox Corporation.
With affluent know-how accumulated to date
and trust earned from customers, Fuji Xerox aims to foster innovation with the
other companies in the Fujifilm Group by accelerating the market introduction
of solutions and services that build on technologies related to the cloud,
artificial intelligence, and the Internet of Things. Additionally, Fuji Xerox
will work swiftly to strengthen its document and adjacent businesses as well as
to expand into new business areas, and to bring about business innovations by supporting
the use and sharing of knowledge that will enable office workers to further
increase their productivity and efficiency.
Likewise, on April 1, 2021, the sales departments in Japan and all 31
domestic sales subsidiaries plus Fuji Xerox InterField will integrate as one to
establish a new company, FUJIFILM Business Innovation Japan Corp.
The new corporate name represents Fuji
Xerox’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to
expand into a wide range of business areas going forward and to always continue
delivering business innovations.
[List of major Asia Pacific
affiliates]
|
Current
company name |
New
company name after April 2021 |
|
Fuji Xerox
Asia Pacific Pte Ltd (Regional
management of sales affiliates in Asia/Oceania countries and regions) |
FUJIFILM
Business Innovation Asia Pacific Pte. Ltd. |
|
Fuji Xerox
Asia Pacific Pte. Ltd. (Malaysia Operations) (Sales
and services of office equipment in Malaysia) |
FUJIFILM
Business Innovation Asia Pacific Pte. Ltd. (Malaysia
Operations) |
|
Branch of
Fuji Xerox Asia Pacific Pte Ltd (Cambodia) (Sales
and services of office equipment in Cambodia) |
Branch
of FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Cambodia) |
|
Fuji Xerox
Singapore Pte Ltd (Sales
and services of office equipment in Singapore) |
FUJIFILM
Business Innovation Singapore Pte. Ltd. |
|
Fuji Xerox
Australia Pty. Limited (Sales
and services of office equipment in Australia) |
FUJIFILM
Business Innovation Australia Pty Ltd. |
|
Fuji Xerox
New Zealand Limited (Sales
and services of office equipment in New Zealand) |
FUJIFILM
Business Innovation New Zealand Limited |
|
Fuji Xerox
(China) Limited (Sales
and services of office equipment in China) |
FUJIFILM
Business Innovation (China) Corp. |
|
Fuji Xerox
Taiwan Corporation (Sales
and services of office equipment in Taiwan) |
FUJIFILM
Business Innovation Taiwan Co., Ltd. |
|
Fuji Xerox
Korea Company Limited (Sales
and services of office equipment in Korea) |
FUJIFILM
Business Innovation Korea Co., Ltd. |
|
Fuji Xerox
(Thailand) Co., Ltd. (Sales
and services of office equipment in Thailand) |
FUJIFILM
Business Innovation (Thailand) Co., Ltd. |
|
Fuji Xerox
Philippines Inc. (Sales and
services of office equipment in the Philippines) |
FUJIFILM
Business Innovation Philippines Corp. |
Note:
Due to the registration processes
of respective countries, the exact date as to when the new names will go in
effect may vary per affiliate.
About Fuji Xerox
Founded in 1962, Fuji Xerox Co., Ltd. is a leading company in offering
smarter ways to work with its document-related solutions and services, as well
as with the world-class office multifunction devices, printers and production
printers that we develop and manufacture for worldwide distribution.
Fuji Xerox is a wholly owned subsidiary of FUJIFILM Holdings Corporation with direct sales force covering Japan and the Asia-Pacific region including China. As a U.S. 10 billion dollar enterprise, we employ approximately 40,000 people globally, with more than 80 domestic and overseas affiliates / sales subsidiaries. On April 1, 2021, Fuji Xerox will change its corporate name to FUJIFILM Business Innovation Corp.
Fuji Xerox Asia Pacific is the subsidiary of Fuji Xerox overseeing sales operations in the Asia-Pacific region.
Fuji Xerox Philippines, Inc. is a subsidiary of Fuji Xerox overseeing
the sales and service operations in the Philippines.
Comments
Post a Comment